Forms Use Cases

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Data Enhancement
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Measure Form Submission Quality

Write powerful rules that measure form quality so you can segment your conversion tracking and website analytics to optimize towards leads and form submissions you want.

Filter Out Test Form Submissions

Write powerful rules that customize your data layer when a test form is submitted, so you can clean up your data.

Send Custom Events & Parameters to GA4

Use ListenLayer to power your custom GA4 tracking so you can take advantage of the new benefits of Google Analytics.

Track Multi-step Forms

Use a listener to track form steps as users interact with multi-step forms automatically. Then easily send this data to all of your marketing platforms using GTM.

Track Form Submissions Easily

Track form submissions across your website more efficiently than ever before - and then customize them with powerful rules!