Using Listeners & Data Layers

Listeners allow you to generate and customize data layers, which then power your entire website measurement strategy. Explore use cases and examples to learn how they apply to you.

Start Here: Data Layer Basics

If you’re new to data layers (and how we generate them automatically using Listeners), watch this introduction to learn the basics of how to use them and why they are so powerful, despite being simple. Then, jump into the specific use cases below.

Simple Use Cases

Track Form Submissions Easily

Track form submissions across your website more efficiently than ever before - and then customize them with powerful rules!

Easily Track Website Chat Activity

Finally, you can track all of your chat tool's activity across multiple marketing platforms using automation from a Listener.

Stop Using Thank You Pages & Redirects

It's time to start collecting conversion data without using thank you pages! You can improve your user experience and enhance your ability to segment and collect data.

All Use Cases

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Chats
Data Enhancement
Data Quality
Data Segmentation
Forms
Managing Scale

Remove Test Users from Analytics

Use ListenLayer to automatically detect test users from your marketing and development team so you can easily filter them out of your web analytics & conversion tracking.

Measure Form Submission Quality

Write powerful rules that measure form quality so you can segment your conversion tracking and website analytics to optimize towards leads and form submissions you want.

Track Conversions Across Multiple Marketing Platforms

Easily track conversions across all of your marketing platforms (Google Ads, Google Analytics, GA4, Linkedin, Facebook, Microsoft Ads, etc.) with this simple setup in ListenLayer.

Filter Out Test Form Submissions

Write powerful rules that customize your data layer when a test form is submitted, so you can clean up your data.

Receive Notifications When Data Collection Breaks

Use ListenLayer to power your custom GA4 tracking so you can take advantage of the new benefits of Google Analytics.

Send Custom Events & Parameters to GA4

Use ListenLayer to power your custom GA4 tracking so you can take advantage of the new benefits of Google Analytics.

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