Adroll Data Layer Examples
Adroll becomes much more powerful when you begin to collect and send unique data to build audiences based on your needs. This allows you to focus the optimization of different campaigns towards different targets and create effective remarketing campaigns.
ListenLayer automates data collection using the data layer and allows you to write rules to customize your data. For example, you’ll no longer need to manage URL-based “thank you page” rules to track all of your form submissions, and you can finally track video views, chat activity, and transaction values inside of Adroll!
Important Notice!
While the following examples show actual code, ListenLayer requires no programming experience! We generate the following data layer values automatically so that you can capture them as variables for your conversion tracking - no coding required! Check out our examples and use cases to see how easy it is to implement and scale conversion tracking and web analytics.
Custom Triggers for Conversion Tracking
ListenLayer automatically generates robust and accurate events inside the data layer, allowing you to create GTM triggers by simply referencing the event name. Once these triggers are built, ListenLayer can send audience data to Adroll using a simple tag in GTM that leverages variables – you’ll never miss a conversion again!
This example shows events from our Gravity Forms Listener. Each Listener generates events unique to the application’s functionality.
event: 'gfFormSubmitted',
event: 'gfFormLoaded',
event: 'gfFormValidationFailed',Automatic Data Layer Values
With each event generated by ListenLayer, we push powerful details about the user’s session and activity into the data layer. These become available as variables inside GTM.
Use these variables to modify triggers in GTM or enhance the data you collect using Adroll custom event tagging.
event: 'gfFormStepChange',
formAutomaticValues: {
formID: '#gform_3',
formFieldValues: {
input_2: {
id: 'input_3_2',
label: 'Are you ready?',
name: 'input_2',
type: 'select-one',
value: 'First Choice'
},
},
formLocation: {
href: 'https://demo.hostedstaging.com/gravity-step-form/',
host: 'demo.hostedstaging.com',
hostname: 'demo.hostedstaging.com',
pathname: '/gravity-step-form/',
protocol: 'https:',
originPathName: 'https://demo.hostedstaging.com/gravity-step-form/'
},
stepNumberCompleted: 4,
stepNumberStart: 5,
stepFinal: false
}Custom Data Layer Values in GTM
With our powerful interface, marketers can write rules to generate custom data layer values – no programming required!
Now activity on your website can be categorized and organized exactly how you want it. Once you have your activity categorized with assigned values, use GTM to send specific events to Adroll for different types of conversions. Now you can segment conversions better to understand campaign quality and improve optimization.
formCustomValues: {
//custom variable values display here based on rules you write
formCategory: 'Demo',
formName: 'Landing Page Demo Form',
formQuality: 'Low'
},Start Leveraging Custom Events for Linkedin Ads
Adroll allows you to send custom events into the advertising platform to create conversion audiences and remarketing audiences. Custom events will enable you to send unique data such as transaction values, product views, website searches, and more.
Combining this with ListenLayer means you to collect compelling data for audience building, segmentation, and conversion tracking in Adroll without requiring development, programming, and code maintenance!
Ready to Dive In?
See how easy (and powerful) ListenLayer is by opening an account today or requesting a demo.