Track Internal Clicks Using the Data Layer

This Listener automatically identifies all internal clicks on your website and pushes detailed information into the data layer for each click. Customize the data layer using ListenLayer and then use Google Tag Manager, or another container solution, to deliver the data to all of your marketing platforms as events.

OVERVIEW
DATA LAYER SAMPLES
INTEGRATIONS

Tracking Internal Click Details Has Never Been Easier

Place a single script on your website (using GTM or directly in the code) and turn on the Internal Clicks Listener. We’ll automatically push structured data into the data layer whenever a visitor clicks on a URL that navigates within your website.

Customize ListenLayer’s automatic rules that identify Internal Clicks and write rules to enhance your data layer activity. Then use Google Tag Manager to read the data layer and deliver event details to all your web analytics platforms.

Once you realize the power of data layers from ListenLayer, you’ll never go back!

Why Use ListenLayer for Internal Clicks

ListenLayer automatically identifies all internal click activity on your website. Once the Listener is on, it’s always Listening.

Every Internal Click will be accurately pushed into the data layer, along with all details about the click (including parsed URL parameters!). In addition, because the activity is centralized in the data layer, you can distribute the data to any marketing analytics platform via Google Tag Manager – you’ll no longer be limited to only Google Analytics.

How to Track Internal Clicks

ListenLayer runs on a set of website domains that you identify when configuring your account. After turning on the Internal Clicks Listener, we’ll automatically create a rule to identify clicks that navigate within these domains as “internal.” You can always customize these rules!

Any link click that matches the rules will automatically be parsed and pushed into the data layer.

internal clicks in data layer

Customizing the Data Layer & Browser Storage

Not only can ListenLayer automate your internal click tracking, but we also allow you to enhance it with custom rules that you create and manage in the platform – no programming required!

Write rules to push custom values into the data layer based on the click activity and characteristics. Based on the click activity, you can even store data in the browser (cookies, local storage, sessions storage).

Related Listeners

Architect a comprehensive website conversion tracking framework using multiple listeners in our library. If you are tracking Internal Click activity, you may also be interested in these Listeners:

Outbound Clicks

Automatically push Outbound Click activity and details into the data layer to capture and use them in your analytics strategy.

PDF & Document Clicks

Automatically capture PDF & Document Click activity on your website and push the details into the data layer.

Map Marker / Icon - Color

User Geolocation

This Listener automatically identifies where your website visitors are located and makes the data available in the data layer. Enhance your measurement strategy with more powerful location information automatically.

URL Parameters

Automatically capture query strings from URL activity on your website and customize the data layer to power your web analytics.

Native Data Layer

Automatically capture existing ("native") data layer activity on your website and use ListenLayer to modify or customize it for your use - no programming required!

User Device

Automatically capture User Device type and associated characteristics when a visitor begins a session on your website. Data is automatically pushed into the data layer and can be customized - no programming required.

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