HubSpot Forms Tracking

Hubspot is a popular marketing automation platform that allows you to capture and nurture leads from your website. The platform’s HubSpot Forms tool enables you to create custom rules for capturing information from your website and landing pages. Unfortunately, many Hubspot users end up with hundreds, if not thousands, of forms and struggle to ensure conversion tracking works across all of their marketing platforms!

ListenLayer allows you to easily track activity from all your HubSpot Forms in a scalable and customizable manner.

HubSpot Forms submissions can be tracked in a number of ways. Traditionally, it was acceptable to redirect users to a thank you page after submitting a form, and simple conversion tracking could be based on views of that thank you page. However, this creates a subpar user experience, lower quality data accuracy, and doesn’t allow you to scale your lead generation while still segmenting conversion data.

One alternative to using “thank you pages” is to fire events on form submissions directly to systems like Google Analytics. While this increases accuracy, consistency of tracking across multiple marketing platforms is hard to achieve as events for Google Analytics don’t carry over to other platforms.

Tag manager solutions, such as GTM, improve consistency across platforms by allowing you to create a single rule and apply actions from multiple platforms to that rule. However, this basic setup misses most of the powerful features of tag manager tracking and can still be difficult to scale.

Our powerful Hubspot Forms listener even allows you to automate tracking for Hubspot’s Popup Forms – which are notoriously difficult to track! First, send events to all of your analytics platforms when form activity occurs on popups anywhere across your website. Then, use Hubspot’s Form ID to customize your data layer so you can capture details about the specific form name, content, and more!