Use Custom Data Layers & Events to Configure Google Ads & Drift Chat

Are you looking to integrate Google Ads and Drift Chat for website chat analytics and conversion tracking?

ListenLayer helps you to automate your chat activity tracking for web analytics through powerful data layers and events. Simply install our code snippet, turn on the Drift Chat listener, and you’ll be tracking chat activity through Google Ads in minutes. Avoid messy tracking configuration and build a framework that is accurate and scaleable!

How to Track Drift Chats in Google Ads

With ListenLayer, tracking Drift Chats activity inside Google Ads is easy. Simply install our script, turn on the listener, and watch as data layers and events populate into the user’s browser.

Use Google Tag Manager to set up a dynamic framework that captures this activity and pushes it into Google Ads. You can even write rules in ListenLayer to generate custom values for dimension and event tracking in Google Analytics – no programming required!

Capture Additional Data from Drift Chats Using Google Ads

ListenLayer automatically generates data layers and events for applications on your website, such as Drift Chats. Instead of hiring a developer to build a custom data layer structure for your website, our platform allows any marketer to click and deploy powerful tracking frameworks – with no coding!

Why You Need Data Layers For Google Ads

Most marketers set up very basic conversion tracking in Google Ads, frequently using “thank you pages” and button clicks. It’s time to improve the accuracy of your conversion tracking and enhance what you are collecting.

Data Layers allow you to easily collect user activity from Drift Chats, making it available to Google Ads through Google Tag Manager. Then, write simple rules to customize your conversions and enhance remarketing audiences.